Social Media Strategist

Key Responsibilities

• Develop and manage social media strategies across platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter).
• Create monthly social media calendars, campaign plans, and content outlines.
• Track social media trends, competitor activities, and platform updates.
• Coordinate with content creators, designers, and ads team to ensure consistent brand messaging.
• Optimize content for engagement, reach, and conversions.
• Monitor performance using analytics tools and prepare weekly/monthly reports.
• Manage community engagement: replies, DMs, comments, and audience interactions.
• Plan and execute influencer collaborations and brand partnerships.
• Improve ROI through data-driven strategies and A/B testing.
• Drive growth in followers, engagement rate, and lead generation.

Skills Required

• Strong understanding of social media algorithms and best practices.
• Expertise in content strategy, storytelling, and brand positioning.
• Good knowledge of Meta Ads, LinkedIn organic growth, and YouTube strategy.
• Ability to analyze insights and convert data into actionable steps.
• Creative thinking and trend-spotting ability.
• Coordination, communication, and project management skills.

Experience

• 3–5 years of experience
• Experience in product-based, D2C, wellness, tech, or related industries is a plus.

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person