Job
Description
The Digital Marketing Ads Specialist is responsible for creating, managing, and optimizing paid advertising campaigns across digital platforms such as Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, and other programmatic or social ad networks. The specialist ensures ad performance aligns with business goals by leveraging data analytics and audience targeting. Key Responsibilities: Campaign Strategy & Planning Develop and execute digital advertising strategies aligned with marketing and business goals. Identify target audiences and create tailored advertising plans. Campaign Management Set up, monitor, and optimize paid media campaigns across platforms (Google, Meta, LinkedIn, etc.). Manage budget pacing and bid strategies to ensure ROI and KPIs are met. Performance Analysis Monitor campaign performance using analytics tools (Google Analytics, Ads Manager, etc.). Provide insights and recommendations for improvement based on data. Creative Collaboration Collaborate with designers and copywriters to create high-performing ad creatives. A/B test ad formats, messaging, and visuals for maximum impact. Reporting Generate regular performance reports and present to stakeholders. Track conversion paths and assist in attribution modeling. Key Skills & Competencies: Proficiency with ad platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, etc. Knowledge of SEO, SEM, and CRO principles. Experience with tools like Google Analytics, Google Tag Manager, HubSpot, or similar. Strong analytical skills with the ability to interpret data and trends. Familiarity with audience targeting, remarketing, and funnel-based campaigns. Project management and communication skills. Education & Qualifications: Bachelor’s degree in Marketing, Business, Communications, or a related field. Google Ads and Meta Blueprint certifications (preferred or required). 2–5 years of hands-on experience managing digital ad campaigns. Sample Job Description: We’re hiring a Digital Marketing Ads Specialist to join our marketing team. In this role, you’ll manage end-to-end paid media campaigns across multiple platforms to drive traffic, engagement, and conversions. If you're data-driven, creative, and passionate about performance marketing, we want to hear from you. Responsibilities include: Planning and executing digital ad campaigns across Google, Facebook, and LinkedIn. Optimizing campaigns for ROAS, CPA, and other performance KPIs. Collaborating with content and design teams for ad creatives. Analyzing results and generating actionable insights. Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹45,000.00 per month Benefits: Health insurance Paid sick time Provident Fund Schedule: Day shift Morning shift Work Location: In person Expected Start Date: 20/06/2025
