Social Media Strategist

Company Description

Maharishi Ayurveda is dedicated to presenting the ancient system of Ayurveda through a modern lens to achieve a more effective system of health that is free from harmful side effects and preventive-oriented. The company emphasizes the balance of the three Doshas as key to health and integrates modern science and technology to advance its holistic healthcare philosophy. Our state-of-the-art factory ensures the highest standards of quality production, supported by an in-house research and development center recognized by the Council of Scientific and Industrial Research, Ministry of Sciences and Technology, Government of India. We collaborate with eminent medical institutions in India and abroad to further our innovative practices.

Role Overview:

We’re looking for a creative, data-driven Social Media Strategist to develop and execute strategies that grow our brand presence, engagement, and conversions across all digital platforms. The ideal candidate will blend storytelling with analytics — creating content that not only connects emotionally but also performs effectively.

Key Responsibilities:

• Develop and implement end-to-end social media strategies aligned with brand goals and campaigns.

• Manage and optimize content across platforms — Instagram, Facebook, LinkedIn, YouTube, and others.

• Collaborate with creative, content, and design teams to deliver high-quality, on-brand social media assets.

• Drive community engagement through interactive campaigns, influencer collaborations, contests, and live events.

• Track and analyze performance metrics (reach, engagement, conversions) and translate insights into actionable recommendations.

• Stay up-to-date on social media trends, tools, and best practices to keep the brand ahead of the curve.

• Manage paid promotions and coordinate with digital agencies for campaign execution.

• Monitor competitor activities and industry benchmarks.

Key Skills & Competencies:

• Strong understanding of social media algorithms, engagement mechanics, and audience behavior.

• Excellent communication, copywriting, and storytelling skills.

• Proficiency with analytics tools (Meta Business Suite, Google Analytics, Hootsuite, etc.)

• Creative thinking with a strong visual sense and attention to detail.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Media, or related field.

• 5-8 years of experience in social media strategy, digital marketing, or brand management.

• Experience working with lifestyle, wellness, or FMCG brands preferred (optional).