Social Media Specialist

Who We Are

About The Role

highly creative Social Media Specialist

What You’ll Do

Viral Content Creation & Ideation

• Conceptualize and produce high-engagement content including reels, short videos, memes, carousels, motion graphics, and narrative-based posts.
• Research trending formats, themes, and hooks across AI, SaaS, testing, and tech communities.
• Develop storyboards, scripts, and platform-specific captions designed for maximum shareability.
• Simplify complex testing and AI concepts into visually engaging, scroll-stopping content.
  

Social Media Strategy & Execution

• Build and maintain monthly content calendars.
• Create differentiated content strategies for LinkedIn, Instagram, YouTube, and community platforms.
• Track analytics and iterate based on performance insights and engagement trends.
• Manage posting, scheduling, community responses, and follower growth initiatives.
  

Visual & Creative Production

• Produce social-first creatives using Canva, Figma, or simple motion/clip editing tools.
• Collaborate with designers or editors for advanced creative requirements.
• Maintain visual and brand consistency across all content.
  

Community Engagement & Growth

• Engage actively with QA, developer, AI, and testing communities.
• Participate in conversations, comment threads, and trends to boost organic visibility.
• Identify opportunities for collaborations with influencers, testers, and thought leaders.
  

What We’re Looking For

• 3–5 years of experience in social media, digital content creation, or storytelling.
• Proven ability to create viral or high-performing posts—portfolio links highly preferred.
• Strong copywriting skills with sharp hooks, creative storytelling, and platform-native writing.
• Basic design proficiency (Canva, Figma, or Photoshop).
• Familiarity with analytics tools like LinkedIn Analytics, Instagram Insights, and YouTube Studio.
• Highly creative, self-driven, and able to work independently with minimal direction.
• Bonus: experience in tech, SaaS, or B2B content (preferred but not mandatory).
  

Nice-to-Have Skills

• Short-form video editing (CapCut, Premiere Rush, or similar).
• Meme creation and humor-driven content abilities.
• Ability to repurpose long-form assets (blogs, webinars, feature releases) into social stories.
• Experience supporting campaigns, launches, webinars, or event coverage.