Social Media Specialist

About the Role

Social Media Strategist

Key Responsibilities

• Develop and execute a detailed

  social media strategy

  aligned with brand objectives and marketing campaigns.
• Manage daily content planning, posting, and performance optimization across platforms (Instagram, TikTok, X/Twitter, Facebook, LinkedIn, YouTube, etc.).
  
• Create or collaborate on

  high-quality multimedia content

  (copy, graphics, videos, reels, etc.).
• Conduct audience and competitor research to refine strategy and identify growth opportunities.
  
• Monitor social communities, respond to comments/messages, and maintain a consistent brand voice.
  
• Use analytics tools (Meta Insights, Google Analytics, TikTok Analytics, etc.) to monitor performance and prepare regular reports.
  
• Coordinate with marketing, design, PR, and product teams to ensure cohesive brand messaging.
  
• Manage social media budget for paid campaigns and collaborate with performance marketing teams.
  
• Identify and work with influencers/creators to expand brand reach.
  
• Stay updated on social media trends, platform updates, and emerging best practices.
  

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
  
• 3+ years of experience in social media management or digital marketing.
  
• Strong copywriting, storytelling, and creative direction skills.
  
• Experience with analytics tools and data-driven decision making.
  
• Proven track record of growing social media accounts and running successful campaigns.
  
• Knowledge of current social media trends, algorithms, and platform best practices.
  
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  

Preferred Qualifications

• Experience with influencer marketing and paid social campaigns.
  
• Basic design and video editing skills (Canva, Adobe Suite, CapCut, etc.).
  
• Familiarity with social media management tools (Hootsuite, Sprout Social, Buffer, Later, etc.).
  
• Experience in community management or brand building