Social Media Specialist

We are seeking a proactive and innovative Social Media Marketing Executive to strengthen and grow our brand’s online presence. The ideal candidate will be skilled in planning, creating, and executing impactful social media strategies that drive engagement, increase followers, and generate leads.

Key Responsibilities

1. Social Media Strategy & Management

• Develop and execute tailored social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Maintain a content calendar to ensure timely, consistent, and engaging posting.
• Track industry trends, insights, and competitors to keep strategies fresh and effective.

2. Content Creation & Curation

• Create engaging content including posts, carousels, videos, GIFs, memes, and infographics.
• Collaborate with design and content teams to maintain brand consistency.
• Use Canva and other creative tools to deliver high-quality visuals.

3. Community Engagement

• Interact with followers by responding to comments, messages, and mentions.
• Build and nurture a strong online community, fostering meaningful engagement.

4. Campaign Execution & Lead Generation

• Plan and manage paid social media campaigns focused on brand awareness and lead generation.
• Optimize campaigns regularly to maximize ROI.

5. Analytics & Reporting

• Monitor key performance metrics across platforms.
• Generate reports and provide actionable insights to refine strategies.

6. Collaboration

• Work closely with cross-functional teams (design, content, marketing) to align social media efforts with broader business objectives.

Requirements

• 2+ years of experience in social media marketing or a related role.
• Proficiency in Canva and familiarity with basic graphic/video editing tools.
• Strong understanding of social media algorithms, platform trends, and best practices.
• Analytical skills to measure performance and optimize campaigns.
• Excellent communication and creative writing skills.
• Prior digital marketing agency experience is a plus.

Job Types: Full-time, Permanent

Pay: ₹20,848.49 - ₹27,430.10 per month

Benefits:

• Commuter assistance
• Leave encashment

Work Location: In person