Social Media Specialist

Work daily in Inbound tech stack to design and execute digital marketing projects and campaigns:

• Support Campaign Execution: Aid in the setup of inbound marketing campaigns, including email marketing, paid social media campaigns, and webinars in their various systems.
• Assist with Data Management: Help gather and organize digital marketing campaign data and KPIs to support decision-making, performance tracking, and to assess campaign effectiveness.
• Assist in Email Production Process Help build the of layout emails, landing pages, and graphics in HTML. Work with team members on quality review and editing process.
• Configure marketing automation campaigns including Eloqua canvas, emails, landing pages, forms, etc.
• Develop segmentation in Eloqua based on criteria in WF forms
• Support Data Clean-up: Clean up spreadsheet lists for CRM uploads for accounts, contacts, stage 0 opportunities, etc.
• Task Coordination: Assist with the execution of miscellaneous ad hoc tasks as needed

Requirements:

• Bachelors Degree or equivalent work experience
• Minimum 2 years of experience in professional services
• Strong written and verbal communication skills
• Strong understanding of data analysis and ability to interpret marketing metrics
• Excellent project management skills and the flexibility to prioritize changing workloads
• Proficiency in Microsoft Office Suite (Word, PowerPoint but specifically in Excel) required
• Able to collaborate with remote and local team members
• Bachelor''s degrees in business, communication, marketing, or related experience
• Business-to-business (B2B) marketing experience preferred
• Experience with Customer Relationship Management (CRM) system, Eloqua and Workfront preferred