Social Media Specialist – Content Creation & Design

Company Description

AIWO is a premier wellness and health center dedicated to optimizing your well-being through personalized, science-driven programs. At AIWO, we combine advanced diagnostics, world-class medical consultations, and holistic treatments to help you prevent, manage, and reverse health conditions. Our innovative approach blends modern technology with proven wellness practices to elevate both your physical and mental health. Whether you're looking for comprehensive health assessments, cutting-edge treatments for disease prevention, or a rejuvenating experience through our spa and wellness services, AIWO offers a tailored solution to meet your unique needs

About the Role

Social Media Specialist

Key Responsibilities

• Plan, create, and manage engaging content for all major social media platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter, etc.).
• Design visually compelling graphics, carousels, reels, stories, banners, and infographics using tools like Canva, Adobe Photoshop, Illustrator, etc.
• Write clear, concise, and engaging copy for social media posts, captions, and campaigns.
• Manage and maintain a content calendar to ensure consistent posting and timely campaign execution.
• Monitor social media trends, insights, and competitor activities to propose fresh ideas and strategies.
• Interact with the community – respond to comments, DMs, and engage with followers to build loyalty and drive brand engagement.
• Collaborate with internal teams (marketing, sales, design, and product) to align content with overall brand and business goals.
• Analyze and report on social media performance metrics to continuously optimize campaigns and content strategy.
• Support paid social media campaigns with ad creatives and audience targeting insights.

Requirements

• Bachelor’s degree in Marketing, Communications, Design, or related field.
• Minimum 2 years of professional experience in social media management and content creation.
• Proficiency in design tools like

  Canva

  ,

  Adobe Creative Suite (Photoshop, Illustrator)

  , or similar.
• Strong writing and storytelling skills with attention to detail.
• Experience with social media analytics tools (e.g., Meta Business Suite, Instagram Insights, Hootsuite, Buffer).
• Understanding of platform-specific content strategies, including Reels, carousels, polls, and stories.
• Ability to multitask, manage time efficiently, and meet deadlines in a fast-paced environment.
• Knowledge of basic video editing tools (like CapCut, Adobe Premiere Pro, or InShot) is a plus.

Preferred Skills

• Experience in wellness, lifestyle, healthcare, or D2C brand marketing is an added advantage.
• Familiarity with SEO, hashtags, and social media ad campaigns.
• Photography or visual storytelling abilities.

To Apply:

• Send your resume, portfolio (mandatory), and social media handles or samples of past work to hemalatha@aiwo.com.