Social Media Scientist

Actress

Sakshi Agarwal

a full-time, on-site role based in Chennai.

You will collaborate directly with Sakshi Agarwal and her core team to shape and grow a

consistent, engaging digital identity across platforms — from content planning and

production to audience insights and performance optimization.

Key Responsibilities

•⁠ ⁠Conduct ongoing market and trend research to identify emerging formats, platform

updates, audience shifts, and competitor strategies — and translate insights into

actionable content ideas.

•⁠ ⁠Own and manage the Instagram and YouTube content calendar for Sakshi Agarwal’s

personal brand

•⁠ ⁠Coordinate closely with editors, designers, and production teams to deliver high-

quality content on time

•⁠ ⁠Plan, schedule, and track content across platforms — ensuring creative alignment and

consistent output

•⁠ ⁠Manage additional digital handles for new brand verticals as they launch

•⁠ ⁠Stay on top of social media trends, formats, platform algorithms, and user behavior to

inform strategy

•⁠ ⁠Lead influencer and creator collaborations — from research and outreach to execution

and reporting

•⁠ ⁠Oversee proofreading, caption curation, brand messaging, and content formatting

•⁠ ⁠Support digital campaigns, giveaways, collabs, and paid promotions

•⁠ ⁠Track and analyze content performance; deliver monthly reports with insights and

recommendations

•⁠ ⁠Contribute to overall audience growth, engagement, and digital storytelling strategy

Required Qualifications & Skills

•⁠ ⁠0–3 years of experience in digital content creation, social media strategy and research,

or brand/influencer marketing

•⁠ ⁠Bachelor’s or Master’s degree in Marketing, Mass Communication, Media Studies, or

a related field

•⁠ ⁠Deep understanding of Instagram, YouTube, and short-form content formats

•⁠ ⁠Strong grasp of platform-specific storytelling, audience behavior, and algorithm

trends

•⁠ ⁠Skilled in content planning, content calendars, and visual moodboarding

•⁠ ⁠Proficiency with Meta Business Suite, YouTube Studio, Google Analytics, and basic

SEO tools

•⁠ ⁠Familiarity with content performance KPIs — reach, engagement rate, CTR, watch

time, and retention

•⁠ ⁠Knowledge of SEO for social media — including hashtags, keywords, titles, and

descriptions

•⁠ ⁠Understanding of audience segmentation, funnel strategy, and content engagement

tactics

•⁠ ⁠Excellent copywriting and caption writing skills tailored to short-form content

•⁠ ⁠Strong sense of brand voice, tone, and aesthetic consistency

•⁠ ⁠Ability to generate cohesive content themes, visual styles, and monthly social

calendars

•⁠ ⁠Experience with video scripting, meme culture, audio trend tracking, and Gen Z

visual language

•⁠ ⁠Awareness of pop culture and trending formats that enhance relatability and

shareability

Preferred Skills & Tools

•⁠ ⁠Understanding of social media analytics, data interpretation, and audience

segmentation

•⁠ ⁠Experience in influencer marketing, content shoots, or launching a creator-led brand

•⁠ ⁠Fluency in using AI tools, Canva, Google Sheets, or Notion for content tracking and

documentation

•⁠ ⁠Up-to-date on Gen Z content language, viral formats, music usage, and storytelling

styles

This is more than just a content calendar job. If you're someone who thinks like a strategist,

• works like a producer, and scrolls like a trendwatcher — we want you on our team