Social Media Marketing Specialist

Company Description

At TheSocialSculptors, we empower our clients through every facet of digital media, adding that special touch to elevate their brand. Our mission is to deeply understand and amplify the essence of each brand we work with, fostering growth every step of the way. We help digital entrepreneurs build a distinctive online presence that sets them apart. Our services include social media marketing and strategy, branding, website building, content creation, influencer and performance marketing, design, and packaging.

Role Description

• Plan, schedule, and publish content across Instagram, YouTube, and Twitter threads, ensuring alignment with brand voice and campaign objectives.
• Manage Meta Business Suite to monitor performance, refine targeting, and optimize audience engagement.
• Oversee YouTube video uploads with a focus on SEO, tagging, thumbnail testing, playlists, and audience settings for maximum reach and retention.
• Track and analyze weekly monthly KPIs, including follower growth, engagement rates, website traffic, and conversions.
• Execute social media marketing campaigns aimed at driving brand awareness, fostering community engagement, and generating leads.
• Implement strategies for organic content growth and post-performance improvement.
• Stay informed on platform trends and algorithm changes to guide content planning and creative direction.
• Collaborate cross-functionally to align marketing initiatives, provide strategic insights, and deliver clear timelines and reporting.

Requirements:

• 1–2 years of experience in social media or content management, ideally within lifestyle or education sectors
• Proficient in Meta Business Suite, including backend tools, scheduling, and performance reporting
• Basic knowledge of SEO, keyword research, and content optimization techniques
• Familiarity with YouTube and Instagram content workflows.
• Solid grasp of social media marketing (SMM) strategies, with a focus on both organic and paid growth.
• Strong attention to detail and consistency in maintaining brand voice and visual identity
• Confident analyzing social media data and transforming insights into action
• Excellent communication, time management, and organizational skills