Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist

Location: Agra, Uttar Pradesh

Job Type: Full-Time

Company: TechEunoia International Pvt. Ltd.

About TechEunoia International Pvt. Ltd.:

TechEunoia International Pvt. Ltd. is a leading digital marketing and IT solutions company based in Agra. We specialize in delivering innovative, performance-driven digital services tailored to meet the diverse needs of modern businesses. Our core services include digital marketing, content strategy, SEO, web development, and technology consulting. Backed by a team of experienced professionals and a culture of creativity and collaboration, we empower brands to succeed in a highly competitive digital landscape.

Position Overview:

We are seeking a dedicated and results-oriented Social Media Marketing Specialist to join our marketing team. The successful candidate will be responsible for developing, implementing, and managing our social media strategy to increase brand visibility, improve marketing efforts, and drive audience engagement across various digital platforms.

Key Responsibilities:

• Design and execute comprehensive social media strategies across platforms including Facebook, Instagram, LinkedIn, X (Twitter), and YouTube
• Plan, schedule, and manage engaging content in coordination with the design and content teams
• Execute paid campaigns and monitor KPIs such as impressions, engagement, CTR, and conversions
• Analyze social media metrics to evaluate campaign performance and identify areas for improvement
• Engage with followers, respond to messages and comments, and build community trust and loyalty
• Coordinate with internal teams to ensure consistent brand messaging
• Keep up-to-date with the latest social media trends, tools, and best practices
• Collaborate with influencers and external partners for brand promotions and campaigns

Qualifications and Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 1–3 years of proven experience in managing business social media accounts
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Meta Business Suite, Google Analytics)
• Strong writing, editing, and creative content development skills
• Basic understanding of graphic design tools (e.g., Canva, Adobe Creative Suite)
• Ability to analyze data and prepare detailed reports on social media performance
• Knowledge of SEO and its relationship with social content strategy is a plus