Social Media Marketing Specialist

Job Description

About Us : Skin Elements is a Men’s Personal care and Wellness brand. We are launching the first products in the industry and want to capture the early adopters. We are present globally in 8 countries, including India, USA, UK, UAE, Singapore, Australia, Malaysia & Canada. Position Overview: We are looking for a creative and strategic Social Media and Content Writer to craft compelling content that drives engagement, builds brand awareness, and supports marketing goals across digital platforms. The ideal candidate has a flair for storytelling, a deep understanding of social media trends, and the ability to write persuasive and on-brand content for posts, blogs, captions, ads, and more. You will play a key role in shaping our brand voice and connecting with our audience across platforms like Instagram, Facebook, LinkedIn, and more.  Selected candidate’s responsibilities include: Instagram brand awareness : Develop and execute strategies to drive brand awareness on Instagram through compelling content and engagement tactics. Social Media Strategy: Plan and strategize the growth of our social media channels based on followers and engagement metrics, aiming to drive organic leads for our business. Content Creation & Management: Create and manage a comprehensive social media calendar, coordinating with creative teams, agencies, and freelancers to deliver high-quality content across all channels. Influencer Marketing : Identify, build, and maintain relationships with influencers to amplify our brand message and increase our reach. Brand Guidelines & Tonality: Ensure all social media content aligns with our brand guidelines, maintaining a consistent tone and message across all platforms. Performance Analysis: Monitor and analyse social media performance, providing regular reports and insights to optimize content and strategies. Cross-Platform Engagement: Manage and grow our presence on YouTube, LinkedIn, Twitter, and Quora, tailoring content to each platform’s unique audience and engagement style. Hands-On Content Creation: Personally create or facilitate the creation of content, especially Instagram Reels and YouTube Shorts, aiming for viral engagement. Job Requirements: Available for a full-time (in-office) position, preferred from Delhi-NCR or willing to relocate. Bachelor’s or Master’s degree in Marketing, Communications, or a related field. Proven experience in social media marketing, particularly on Instagram with Premium brands. Expertise in creating engaging Instagram Reels and YouTube Shorts content that aspires to go viral. Demonstrated ability to create content personally or get it done from others; being an influencer or content creator yourself is a significant advantage. Strong understanding of social media platforms and best practices for content creation and engagement. Excellent communication and collaboration skills, with the ability to work effectively with creative teams, agencies, and freelancers. An analytical mindset with the ability to interpret social media metrics and provide actionable insights. Ability to handle multiple projects and meet deadlines in a fast-paced environment. Be able to work under pressure and manage deadlines