Social Media Marketing Specialist

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About Us

India’s leading chemical manufacturers

creative and results-driven Social Media Marketing

Key Responsibilities

Social Media Strategy & Management

• Develop and execute social media strategies aligned with Metro Chem’s brand and marketing goals.
• Manage and grow our presence across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
• Plan monthly content calendars and ensure timely posting.
• Conduct competitor analysis and implement new trends/ideas to improve engagement.

Content Creation

• Create high-quality content including posts, reels, graphics, product highlights, stories, infographics, and short videos.
• Coordinate with internal teams (R&D, sales, operations) to gather insights for technical/product-based content.
• Write compelling captions, taglines, and hashtags tailored to the chemical and B2B industry audience.

Brand & Community Engagement

• Increase engagement, profile visits, and industry visibility by interacting with followers, industry pages, and potential clients.
• Build and manage brand reputation across digital platforms.
• Engage with chemical industry groups, forums, and professional communities.

Advertising & Analytics

• Run paid campaigns (LinkedIn Ads, Meta Ads) to increase reach, lead generation, and brand positioning.
• Track analytics, generate weekly/monthly reports, and recommend strategies for improvement.
• Optimize posts based on performance insights and audience behavior.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 1–3 years of proven experience in social media marketing (preferably B2B or manufacturing/chemical sector).
• Strong understanding of LinkedIn B2B marketing and industry-specific content.
• Excellent writing, editing, and storytelling skills.
• Knowledge of Canva, Photoshop, Illustrator, or video editing tools.
• Understanding of SEO basics, paid ads, and analytics tools.
• Creative thinker with the ability to turn technical information into engaging content.
• Ability to multitask, take ownership, and work independently

How to Apply

Interested candidates can send their resume and portfolio/work samples to:

📩 career@metrochemgroup.com