Social Media Marketing Specialist

Social Media Marketing Specialist (2–3 Years Experience)

Company: Labhanya Technologies
Location: On-site / Office Position
Job Type: Full-Time

Address: Basai, Darapur- New Delhi

Job Description:

Labhanya Technologies is looking for a creative and performance-focused Social Media Marketing Specialist with 2–3 years of hands-on experience in managing and growing brand presence across multiple social media platforms. The ideal candidate should understand both organic social media growth and paid social promotions, and be capable of executing content strategies that drive engagement, leads, and brand awareness.

Key Responsibilities:

• Plan, create, and execute social media strategies aligned with business goals
• Manage daily posting, scheduling, and monitoring of social media accounts
• Create content calendars for platforms like Instagram, Facebook, LinkedIn, Twitter/X
• Coordinate with designers and content writers for creatives and captions
• Manage paid social media campaigns (Meta Ads – basic to intermediate)
• Monitor engagement, comments, messages, and brand mentions
• Track performance metrics and prepare weekly & monthly reports
• Stay updated with social media trends, algorithms, and best practices
• Maintain brand voice and consistency across all platforms

Mandatory Requirements:

• 2–3 years of proven experience in Social Media Marketing
• Hands-on experience managing business social media accounts
• Strong understanding of organic growth strategies
• Basic experience with paid social media ads (Meta Ads)
• Must be comfortable working in an office-based role
• Ability to handle multiple accounts and deadlines
• Strong creativity with attention to detail

Platform & Tool Knowledge:

• Instagram, Facebook, LinkedIn, Twitter/X
• Meta Business Suite
• Social media scheduling tools (Hootsuite, Buffer, Later, etc.)
• Basic knowledge of Canva or similar design tools
• Understanding of social media analytics & insights

Content & Communication Skills:

• Strong caption writing and hashtag research skills
• Ability to create engaging reels, posts, and stories concepts
• Basic video content understanding (reels/short-form videos)
• Good written and verbal communication skills
• Ability to coordinate with internal teams effectively

Preferred / Additional Skills (Good to Have):

• Experience with influencer marketing or collaborations
• Knowledge of trend-based content & viral formats
• Basic understanding of brand positioning & storytelling
• Experience in managing multiple brands or client accounts

Education Qualification:

• Bachelor’s degree in Marketing, Mass Communication, or a related field (preferred)
• Social media or digital marketing certifications are a plus

Why Join Labhanya Technologies?

• Creative and collaborative work environment
• Opportunity to work on multiple brands and industries
• Skill growth in both organic & paid social media marketing
• Long-term career development opportunities

How to Apply:
Apply on Indeed with your updated resume. Sharing social media handles, portfolio, or performance examples will be an advantage.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person