Social Media Marketing Specialist

Job Purpose:

We are looking for a creative and driven Social Media Specialist to manage the social media presence, support aviation events and exhibitions, create engaging campaigns, and align marketing initiatives with the company’s mission. This role requires strong collaboration with designers, videographers, and sales teams to drive brand visibility and generate quality leads across international markets

Duties and responsibilities:

B2B Outreach & Lead Generation

• Build and maintain international lead lists for targeted outreach.

• Execute B2B email marketing campaigns to nurture prospects.

• Collaborate with sales teams to convert leads into clients.

Social Media Management

• Plan, schedule, and manage posts across social media platforms.

• Coordinate with designers and videographers to develop engaging reels, testimonials, and visual content.

Content & Collateral Creation

• Work with designers to create brochures, flyers, and digital campaigns.

• Collaborate with videographers to produce product videos, testimonials, and brand stories.

• Execute and monitor digital ad campaigns (Google, LinkedIn, etc.). Events & Exhibitions

• Support aviation events, exhibitions, and trade shows by managing promotions, booth branding, and client invites.

• Coordinate with vendors, oversee event collaterals, and ensure timely post-event follow-ups.

Cross-Functional Collaboration

• Partner with sales and operations teams to align marketing efforts with business objectives.

• Simplify and communicate technical aviation solutions in an engaging manner.

• Ensure brand consistency across all global platforms and touchpoints.

Qualification & Experience:

Qualification:

Bachelor’s degree in Marketing, Communications, Business, or related field.

Experience

• 3–5 years of proven experience in social media management, digital marketing, or B2B marketing (aviation/technology industry exposure is a plus).
• Strong knowledge of social media platforms (LinkedIn, Instagram, YouTube, etc.) and analytics tools.
• Hands-on experience with event marketing, lead generation, and email campaigns.
• Proficiency in using digital marketing tools (HubSpot, Mailchimp, Hootsuite, Canva, Google Ads, LinkedIn Campaign Manager, etc.).
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced, global business environment.

Domain : Marketing

Must Have Skills:

• Content Creation
• Email Marketing
• Marketing Analytics
• Social Media Posting
• Poster/Ad Design
• Google Ads/Meta Ads

Good to Have Skills:

• Event Coordination
• Competitor Research
• Video & Graphics
• Editing

Job Location:

Cochin, India

Work model:

WFO