Social Media Marketing Specialist

Designation: Digital Marketing Executive / Social Media Marketing

Key Responsibilities

• Plan, execute, and manage

  Meta (Facebook/Instagram) ad campaigns

  , including campaign structuring, optimization, and performance reporting.
• Develop and implement sales-driven strategies to support

  monthly marketing campaigns

  .
• Monitor and analyze

  market trends

  and

  competitor activities

  to identify growth opportunities.
• Identify, source, and collaborate with

  UGC creators

  for ad creatives, particularly video content.

Requirements

• 2–3 years of hands-on experience in

  performance marketing

  , specifically in Meta Ads.
• Strong command of

  Meta Ads Manager

  with proven results in scaling campaigns.
• Up-to-date knowledge of

  digital marketing trends

  and the

  D2C/eCommerce landscape

  .
• Prior experience in

  fashion/eCommerce brands

  will be an added advantage.
• Analytical mindset with the ability to interpret campaign data and optimize for ROI.