Social Media Marketing Specialist

Job Title: Digital Marketing & Content Executive
Company: ProAce Edu Ventures LLP Location: Sector 67 GurgaonExperience: 1–2 yearsType: Full-time | 5 days/weeksalary: 25k ________________________________________About the RoleWe’re hiring a hands-on, creative, and digitally savvy marketer to join our team and lead daily marketing execution across two exciting consumer brands:• WONK – a premium online tutoring platform for K–12 students• Homey Affairs – a boutique home decor and spiritual lifestyle brandIf you enjoy creating social media content, running digital campaigns, and engaging with audiences, this is the perfect opportunity to work across two fast-growing D2C brands with distinct personalities.________________________________________🎯 Key Responsibilities🌐 Digital Marketing• Plan and run paid campaigns on Meta (Facebook & Instagram) and Google Ads• Set up campaign structure, targeting, budgets, and monitor ad performance• Track key metrics (clicks, conversions, engagement) and prepare monthly reports✍️ Content Creation & Social Media• Create daily Instagram posts, reels, carousels, and stories using Canva and video tools• Write sharp, engaging copy tailored for each brand (educational vs lifestyle tone)• Shoot and edit basic videos (e.g., decor styling, behind-the-scenes, testimonials)• Own and update the monthly content calendar across both brands🤝 Social Engagement• Respond to comments, DMs, and user queries on social media promptly• Initiate engagement through polls, Q&As, giveaways, and live sessions🎯 Brand Management• Support influencer collaborations, customer story campaigns, and reels featuring real users• Develop visual storytelling across brand assets• Ensure brand consistency in tone and visuals across channels________________________________________✅ Requirements• 1–2 years of relevant experience in digital marketing and content creation• Strong command over Instagram, Facebook, and Canva• Working knowledge of Meta Ads Manager and basic video editing tools (e.g., InShot, CapCut)