Social Media Marketing Specialist

About the Role

creative, data-driven Social Media Specialist

Key Responsibilities

• Design, implement, and manage

  social media campaigns

  across platforms such as LinkedIn, X (Twitter), Instagram, YouTube, and professional forums.
• Leverage

  Generative AI tools

  to create compelling copy, visuals, videos, and other creative assets for social campaigns.
• Personalize content for different audience segments using AI-driven insights.
• Analyze campaign performance using

  AI-powered analytics

  to optimize engagement, reach, and ROI.
• Collaborate with

  marketing, creative, and analytics teams

  to ensure campaigns align with brand strategy and business objectives.
• Monitor competitor activity and industry trends using AI tools, recommending actionable improvements.
• Stay up-to-date with emerging

  GenAI capabilities

  and implement innovative applications in social media marketing.

Required Skills & Experience

• Minimum 5-6 years of experience in

  social media marketing or digital marketing

  .
• Hands-on experience with

  Generative AI tools

  for content creation, automation, and campaign optimization.
• Strong analytical skills and familiarity with

  social media analytics platforms

  .
• Excellent written and visual storytelling abilities, with the ability to transform AI-generated content into engaging posts.
• Understanding of

  social media best practices

  , paid campaigns, and audience targeting.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Certification in

  Digital Marketing, Social Media, or AI Marketing

  .
• Experience in

  B2B or pharma/healthcare marketing

  is a plus.
• Knowledge of emerging

  AI applications in marketing and content personalization

  .