Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist

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About Arcitech AI

Arcitech AI is a forward-thinking technology company specializing in AI-powered business solutions, software development, and digital transformation. Our culture fosters innovation, collaboration, and creativity while supporting employees with weekends off, PF benefits, and continuous learning opportunities. 

About the Role

Social Media Marketing Specialist

Key Responsibilities

Digital Strategy & Campaign Execution

● Develop and implement social media and digital marketing strategies to enhance brand visibility and generate high-quality leads. 

● Plan campaigns aligned with brand goals and market trends. 

Content Creation & Management

● Conceptualize, create, and manage high-quality content (posts, reels, videos, stories, articles) for all major platforms. 

● Ensure brand consistency across all content formats. 

● Collaborate with design and content teams to produce engaging creatives and compelling ad copies. 

● Use AI tools to ideate, script, and streamline content production when appropriate.

Social Media Management

● Publish, monitor, and optimize content across LinkedIn, Instagram, Facebook, Twitter, and YouTube. 

● Maintain a strong brand voice and build platform-specific content strategies. 

Paid Advertising

● Run, monitor, and optimize paid campaigns on Meta Ads, Google Ads, and LinkedIn Campaign Manager. 

● Track ROI and adjust campaigns to meet performance goals. 

SEO, SEM & Content Optimization

● Conduct keyword research and apply SEO best practices to increase organic reach.

● Manage SEM campaigns to improve visibility and lead quality. 

Analytics & Reporting

● Track KPIs such as CPC, CTR, CPA, engagement rate, follower growth, and ROAS. 

● Prepare weekly/monthly performance reports using Google Analytics, Meta Business Suite, etc. 

Engagement & Community Building

● Build and nurture online communities through strategic engagement.

● Respond to comments, messages, and audience interactions promptly. 

Market Research & Competitive Analysis

● Monitor competitor activities, industry benchmarks, and emerging digital trends. 

Continuous Optimization

● Conduct A/B tests on creatives and messaging.

● Stay updated on digital marketing and AI trends to refine campaign performance. 

Required Skills & Qualifications

● Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. 

● 2–5 years of experience in Social Media Marketing or Digital Campaign Management. 

● Strong experience in content creation across formats (static, video, reels, long-form).

● Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and SEO tools.

● Hands-on experience with AI tools like ChatGPT, Jasper, Canva AI, etc.

● Excellent copywriting, creative thinking, and analytical skills. 

● Certifications in Google Ads, Meta Ads, or SEO/SEM (preferred). 

Why Join Arcitech AI

● Competitive salary with performance-based growth opportunities.

● Manage campaigns for multiple regions (India, UAE, USA). 

● Work with AI-powered digital marketing tools and cutting-edge technologies.

● Collaborative and innovation-driven work culture. 

● Ongoing training and upskilling programs.