Social Media Marketing Manager

JOB Title: Social Media & Marketing Manager

Role Overview

Social Media & Marketing Manager

Key Responsibilities

Customer Engagement

• Respond to direct messages, comments, and inquiries on social platforms.
• Monitor and reply to online reviews (Google, Yelp, TripAdvisor, OpenTable) using a professional, brand-aligned voice.

Social Media & Campaign Management

• Manage and schedule posts across all brand accounts.
• Create and manage targeted ads, including posting in foodie and local community groups.
• Monitor relevant foodie, lifestyle, and community groups (Facebook/WhatsApp) for opportunities.
• Collaborate with leadership on seasonal promotions and campaigns.

Corporate Outreach Support

• Draft outreach emails and maintain prospect lists for catering opportunities.
• Follow up on catering leads through digital platforms.

Email, SMS & Loyalty Marketing

• Build and manage email and SMS campaigns.
• Maintain subscriber lists with clean segmentation (VIPs, catering clients, first-time diners, etc.).
• Support loyalty program campaigns via integrated restaurant platforms.

Content Design & Digital Presence

• Use Canva to create flyers, graphics, and promotional materials.
• Update restaurant websites (menus, events, promotions, seasonal changes).
• Ensure menu updates are reflected across platforms: website, OpenTable, Toast, Google Business.
• Repurpose photo/video content into engaging digital assets.
• Maintain consistency of branding across all digital channels.

Reporting & Analytics

• Develop and maintain a monthly marketing/social calendar.
• Track and analyze performance of social media, ads, and campaigns.
• Maintain a shared cloud library of menus, flyers, images, and videos for staff access.
• Research competitor strategies and share monthly insights.
• Identify trending hashtags, food holidays, and formats (Reels, TikTok, etc.) to suggest for content creation.
• Provide performance-based recommendations for continuous improvement.

Team Collaboration

• Join weekly video calls with upper management to align on goals.
• Collaborate with operations and culinary teams to stay updated on offerings and events.

Qualifications

• 2+ years of experience in social media management, digital marketing, or related roles.
• Strong written communication skills with ability to match brand voice.
• Hospitality or restaurant industry experience preferred.
• Proficiency with:
• Social platforms (Instagram, Facebook, TikTok).
• Review platforms (Google, Yelp, TripAdvisor, OpenTable).
• Canva or other design tools.
• Email/text platforms (Mailchimp, Constant Contact, etc.).
• Meta Business Suite for ads.
• Basic website editing (Wix, WordPress, or similar).
• AI tools (ChatGPT or similar).
• Highly organized, self-motivated, and able to manage multiple brands simultaneously.

What We Offer

• Opportunity to work with a creative and expanding hospitality group.
• Exposure to multiple exciting restaurant brands.
• Flexible work environment.