Social Media Marketing Manager

Company Description

At Clumsy Designs, we craft unforgettable brand stories through striking branding, packaging, marketing, and web presence. Our expert team understands your Brand DNA to accelerate growth with creativity and strategy. We act as your creative compass, guiding your brand toward an impactful future.

Role Description

To lead and execute a cohesive, insight-driven social media strategy that strengthens brand presence, drives audience engagement, supports marketing objectives, and delivers measurable growth across platforms for our clients.

Key Responsibilities:

Strategic Planning & Content:

• Define and oversee monthly/quarterly social media strategy aligned with brand goals.
• Development of a high-performing content calendar, ensuring consistent storytelling, brand voice, and platform relevance.
• Identify content opportunities, formats, and trends to boost reach and engagement.

Community & Engagement:

• Build, nurture, and manage vibrant online communities across all platforms.
• Ensure fast, professional, and empathetic communication with the audience.
• Proactively foster brand advocacy through conversations, collaborations, and UGC.

Campaigns & Growth Initiatives:

• Conceptualize and execute organic and paid social campaigns to increase brand awareness, engagement, lead generation, and conversions.
• Drive influencer collaborations, partnerships, and interactive initiatives (contests, giveaways, polls, etc.).

Analytics & Performance Optimization:

• Analyze platform performance, audience behavior, and campaign ROI using native and third-party analytics tools.
• Present actionable reports and insights for optimization and scaling.

Trend Spotting & Brand Reputation:

• Stay updated with platform algorithm updates, emerging trends, and cultural moments.
• Integrate relevant trends creatively into the content strategy.