Social Media & Marketing Executive

Social Media & Marketing Executive

Key Responsibilities:

Social Media Management

• Manage and grow all social media handles across Instagram, Facebook, LinkedIn, and others.
• Create and post engaging content including stories, posts, reels, and videos to enhance brand visibility.
• Respond to messages, comments, and engage with followers in a timely and professional manner.

Campaign Creation & Execution

• Develop and execute campaigns around product launches, promotional events, and seasonal offerings.
• Conceptualize and produce creative reels, video content, and other promotional material.
• Collaborate with the design team for graphic and visual content.

Strategy & Planning

• Understand the brand, mission, and products to align all marketing efforts.
• Make data-driven recommendations for improving content performance and engagement.
• Plan monthly content calendars in coordination with upcoming promotions and events.

Performance & Reporting

• Measure, analyze, and report performance of all campaigns and content.
• Track audience engagement, reach, and ROI using analytics tools.
• Present insights and progress reports regularly to the Director.

Market & Consumer Research

• Conduct ongoing research on consumer behavior, industry trends, and competitors.
• Understand the local market and target audience to create relevant content.

Internal Collaboration

• Coordinate with Graphic Designers, printers, and vendors for marketing collaterals.
• Work closely with outlet staff to align marketing activities with on-ground operations.
• Participate in meetings, brainstorm sessions, and promotional activities as required.

Creative Direction

• Bring fresh, original, and on-brand ideas to life.
• Translate concepts into engaging digital experiences that reflect the brand personality.
• Ensure consistency in tone, aesthetic, and messaging across all platforms.

Outreach & Promotions

• Organize and lead college activations and other offline promotional activities.
• Support planning and execution of events, sales promotions, and seasonal campaigns.