Social Media Marketer

Job description

Position Title: Digital Marketing Executive – Focus on Organic Lead Generation

Job Type: Full-Time | Location: Indore | Experience Level: Freshers with at least 6 months’ experience preferred

Role Overview:

We’re looking for a Digital Marketing Executive with a passion for organic lead generation to expand our reach through social media and direct customer engagement. The role involves attracting new leads by engaging potential clients through calls and live chat, combining digital marketing acumen with relationship-building skills to help drive our company’s growth.

Key Responsibilities:

- Craft and implement organic lead generation strategies on social media, blogs, forums, and other digital spaces to attract new prospects.

- Interact with potential leads via inbound and outbound calls and live chat to answer questions, foster connections, and qualify leads for the sales pipeline.

- Work closely with the marketing team to produce and refine content that increases organic reach and supports lead conversion.

- Oversee and evaluate social media activities, ensuring high engagement and conversion rates.

- Build and maintain positive, professional relationships with leads through customized interactions.

- Monitor and analyze lead generation metrics, providing routine reports to track progress and effectiveness.

- Coordinate effectively with sales and marketing teams to ensure smooth lead transfer processes.

Qualifications:

- Proven track record in organic lead generation within a digital marketing role is highly desirable.

- Solid understanding of content marketing and effective social media strategies.

- Strong verbal communication skills, especially in customer engagement via calls and live chat.

- Exceptional multitasking and time-management abilities.

- Familiarity with CRM systems for tracking leads and managing client communication.

Preferred Skills:

- Proficiency in social media management tools (such as Instagram and Facebook).

- Previous experience in calls and chat for lead nurturing or customer support.

Perks and Benefits:

- Competitive salary along with performance-based bonuses.

- Opportunities for career progression and skill enhancement.

- An inclusive and energetic work environment.