Social Media Manager - YouTube

📢 We're Hiring! Designation: Social Media Manager - YouTube Location: Mumbai Experience: 7 – 10 years Job responsibilities: YouTube Strategy Development (Kids Channel Focus): Design and implement a robust YouTube strategy that focuses on growing a kids' content channel. Develop tactics for audience growth, content planning, and maximizing engagement, while integrating efforts on Instagram and Facebook as supporting platforms. Content Creation & Management: Lead the scheduling and publishing of content. Ensure content aligns with YouTube’s kids’ policies and is optimized for algorithm performance. Analytics & Performance Tracking: Analyse performance metrics using YouTube Studio and other third-party tools. Provide insights on watch time, retention, engagement, and growth, and adjust strategies to optimize results. Audience Engagement & Community Building: Monitor comments, interactions, and community engagement across platforms. Act as the primary point of contact for coordination and communication with the external agency, ensuring smooth execution. Collaboration: Work closely with the creative, marketing teams to produce visually engaging content. Trends & Compliance: Stay updated on the latest trends in YouTube’s kids' content, new features, and platform updates. Requirements: Bachelor’s degree with at least 7+ years of social media management experience, with a demonstrated ability to grow and manage a YouTube channel (preferably kids) with over 1+ million subscribers. Expertise in the algorithms, trends, and best practices for YouTube, Instagram, and Facebook. Experience with social media management tools and analytics platforms. Interested candidates please inbox profile to Manali.ghanekar@applause.adityabirla.com Show more Show less