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Social Media Manager

0 years

0 Lacs

Posted:9 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Overview

The Social Media Manager plays a critical role in shaping the online presence of the organization, serving as the voice of the brand across multiple platforms. This position is vital for driving engagement, building customer loyalty, and ultimately enhancing the company’s brand image and reputation. As an essential member of the marketing team, the Social Media Manager collaborates with various departments to ensure consistency in messaging and branding. The ability to analyze social media metrics and adapt strategies accordingly is crucial.

Key Responsibilities

  • Develop and implement comprehensive social media strategies.
  • Manage the day-to-day handling of all social media channels.
  • Create and curate engaging content tailored for each platform.
  • Monitor, respond to, and engage with comments and messages.
  • Analyze social media metrics to gauge success and adapt strategies.
  • Design and manage social media advertising campaigns.
  • Collaborate with marketing, sales, and customer service teams.
  • Stay up-to-date with the latest social media trends and tools.
  • Facilitate online discussions and foster community engagement.
  • Identify and collaborate with influencers and brand advocates.
  • Conduct research to understand audience preferences and behaviors.
  • Prepare monthly reports on social media performance.
  • Address public relations issues in a timely manner.
  • Assist in content planning and development for marketing campaigns.
  • Train and supervise junior social media staff.

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in a social media management role.
  • Strong portfolio of social media content and campaigns.
  • Excellent writing and editing skills.
  • Knowledge of social media platforms and analytics tools.
  • Familiarity with graphic design software (e.g., Adobe Suite).
  • Understanding of SEO and content marketing strategies.
  • Ability to work independently and as part of a team.
  • Strong project management skills with attention to detail.
  • Experience in paid social media advertising.
  • Strong interpersonal skills and the ability to build relationships.
  • Proficient in data analysis and interpreting social media metrics.
  • A creative mindset with problem-solving skills.
  • Ability to adapt to changing priorities in a fast-paced environment.
  • Passion for social media and a strong understanding of its role in business.
  • Ability to monitor online reputation and respond effectively.
Skills: social media strategy,seo,interpersonal skills,influencer collaboration,brand awareness,customer engagement,graphic design software,graphic design,social media analytics,data analysis,content creation,analytical thinking,content marketing,community engagement,project management,paid advertising,crisis management,trend analysis

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