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Job Title: Social Media Manager Location: Andheri, Mumbai Job Type: Full-Time (On-Site) Job Summary: We are looking for an experienced and passionate Social Media Manager to lead and execute our digital presence across all major social platforms. You’ll play a key role in growing our OTT platform’s brand visibility, driving engagement, and supporting content launches through strategic storytelling and real-time marketing. This role is perfect for someone who lives and breathes entertainment, understands audience behaviour, and knows how to translate trending moments into compelling content. Key Responsibilities: Develop and execute platform-specific social media strategies for Instagram, X (Twitter), YouTube, Facebook, LinkedIn, and emerging platforms like Threads or WhatsApp Channels Promote original content, series, and movies via strategic campaigns and real-time marketing Collaborate with content, design, and video editing teams to create buzzworthy trailers, memes, carousels, reels, behind-the-scenes content, and influencer tie-ins Coordinate with PR, media, and partnerships teams to amplify key launches and announcements Monitor daily social activity, audience sentiment, and trending topics; engage with the fan community and talent handles Handle live tweeting and real-time content during major premieres or OTT events Analyse content performance using analytics tools, track KPIs like views, shares, watch intent, and engagement rate, and optimize campaigns Oversee influencer and creator collaborations to amplify reach organically Manage and optimize paid social campaigns where applicable Requirements: 5–7 years of experience in social media management, preferably in the entertainment, OTT, media, or digital content space Deep understanding of entertainment trends, meme culture, influencer marketing, and digital-first audiences MBA in Marketing Strong storytelling, copywriting, and creative thinking skills Proficiency in tools like Meta Business Suite, YouTube Studio, Google Analytics, Sprout/Hootsuite, and Canva/Adobe Suite Experience working with performance marketing and organic strategy Strong communication and coordination skills with internal and external stakeholders (agencies, content partners, etc.) Bonus If You Have: Prior experience with an OTT platform, TV network, or film studio Contacts within the creator/influencer ecosystem Experience handling KOLs and talent profiles (actors, directors, etc.) Understanding of regional content dynamics (Tamil, Telugu, Malayalam, Kannada, Marathi, etc.) Show more Show less
