Job
Description
We’re looking for a trend-savvy, creative, and collaboration-driven Social Media Manager to lead our efforts across Instagram, LinkedIn, and Twitter (X). You will be the voice of GyanDhan on these platforms — crafting narratives, sparking conversations, and seizing timely opportunities to enhance visibility and community engagement. You should have a flair for jumping on trends, turning them into relevant content, and a sharp eye for identifying potential brand collaborations, influencer partnerships, and engagement strategies. Key Responsibilities: Platform Management: Own and manage day-to-day content, publishing, and performance tracking on Instagram, LinkedIn, and Twitter (X). Content Ideation & Creation: Plan and create engaging, high-quality content (posts, reels, stories, threads, carousels, etc.) that resonates with students, partners, and industry professionals. Trend Spotting: Stay updated with social media trends and creatively adapt them for GyanDhan’s brand and audience. Collaborations & Campaigns: Proactively identify and initiate collaborations with influencers, meme pages, student creators, and relevant brands. Engagement & Community Building: Build an active and loyal community by engaging with comments, DMs, and mentions, and creating interactive formats like AMAs, polls, and challenges. Analytics & Insights: Monitor performance metrics and iterate strategies for better reach, engagement, and follower growth. Cross-Team Coordination: Work closely with the design, content, and product marketing teams to ensure alignment and consistency in messaging. Qualifications & Skills: 3-5 years of social media management experience, ideally in a D2C, youth-focused, or fintech/edtech brand. Deep familiarity with Instagram, Twitter/X, and LinkedIn, and what works best on each. A finger on the pulse of digital culture — memes, formats, creators, and hashtags. Excellent copywriting and content creation skills (visual + textual). Strong understanding of engagement drivers, social algorithms, and analytics tools. Bonus: Prior experience in influencer marketing or brand partnerships. Why Join GyanDhan? A fast-growing company at the intersection of education and finance. A flat, open culture where ideas and ownership are valued. Work closely with leadership and make a tangible impact. Freedom to experiment and execute bold, creative ideas. Show more Show less
