Social Media Manager

Social Media Manager – Roles & Responsibilities A Social Media Manager at Futurenix Media is responsible for planning, executing, and optimizing brand presence across social platforms. This role requires both creative and analytical skills to drive engagement, reach, and conversions through high-quality content and paid campaigns. Core Responsibilities * 1. Develop monthly social media content calendars with strategy alignment. * 2. Collaborate with design, video, and content teams to execute ideas. * 3. Create concepts, copy, hooks, and post structures for each campaign. * 4. Schedule and publish posts across Instagram, Facebook, LinkedIn, and other platforms. * 5. Engage with the community by replying to comments, DMs, and mentions. * 6. Track and analyze performance metrics like reach, engagement, and follower growth. * 7. Run Meta (Facebook + Instagram) ads, manage budgets, and optimize campaigns. * 8. Coordinate with SEO and ads teams to maintain brand consistency. * 9. Stay updated with trends, formats, and social platform algorithm changes. * 10. Prepare weekly and monthly reports with insights and next-step recommendations. Advanced Responsibilities * 1. Research competitors and find content gaps or opportunities. * 2. Plan influencer collaborations or brand partnerships monthly. * 3. Implement automation and scheduling tools like Meta Business Suite, Later, or Metricool. * 4. Strategize paid campaign funnels and retargeting using Pixel and Custom Audiences. * 5. Align campaign strategy with brand goals – awareness, engagement, or lead generation. Skills & Qualities * Strong understanding of social media algorithms and engagement psychology. * Knowledge of Meta Ads, Instagram Insights, and analytics tools. * Excellent communication and team coordination skills. * Creative mindset with business-oriented execution. * Self-motivated, organized, and detail-driven approach. Performance KPIs * • Monthly follower growth rate * • Engagement rate improvement * • Ad ROI and cost per result metrics * • Content reach and impression goals * • Campaign conversion and inquiry generation This document outlines the professional expectations and scope of work for a Social Media Manager at Futurenix Media.