Social Media Manager

We are looking for a creative and data-driven Social Media Manager & Meta Ads Specialist to manage our online presence, run high-performing advertising campaigns, and grow our brand across social media platforms. The ideal candidate should have strong knowledge of Meta Ads (Facebook & Instagram), content creation, analytics, and audience engagement strategies.

Key Responsibilities

1. Social Media Management

• Plan, create, and schedule engaging content across platforms (Facebook, Instagram, and others).
• Develop monthly content calendars aligned with brand goals.
• Manage day-to-day posting, stories, reels, and community engagement.
• Monitor trends and apply creative strategies to increase reach.
• Collaborate with the design team for creatives, reels, and videos.

2. Meta Ads Management

• Plan, execute, and optimize paid campaigns on Facebook & Instagram.
• Run lead generation, traffic, engagement, sales, and brand awareness campaigns.
• Manage ad budgets and track performance using Ads Manager.
• Analyze campaign metrics (CPC, CPM, CTR, ROAS) and provide actionable insights.
• A/B test creatives, copy, and audiences to improve results.

3. Analytics & Reporting

• Track social media growth, engagement, and campaign performance.
• Prepare weekly/monthly reports with insights and recommendations.
• Suggest strategies to improve overall digital performance.

4. Brand Building

• Maintain brand voice and consistency across all platforms.
• Identify opportunities for collaborations, influencer marketing, and trends.

Required Skills & Qualifications

• Proven experience as a Social Media Manager and Meta Ads Specialist.
• Strong understanding of Ads Manager, pixel setup, retargeting, custom audiences, and lookalike audiences.
• Excellent content writing and communication skills.
• Knowledge of Canva, basic video editing, and creative briefing.
• Ability to analyze data and make performance-driven decisions.
• Strong time-management and organizational skills.

Preferred Qualifications

• Experience with other platforms (YouTube, LinkedIn, Google Ads) is a plus.
• Certification in Meta Ads or Digital Marketing is an added advantage.

Job Type: Full-time

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person