Roles and Responsibilities Develop and implement social media strategies to increase brand awareness and engagement across multiple platforms (Instagram, YouTube). Create high-quality visual content (photos, videos) for Instagram Stories, Reels, IGTV, and YouTube channel. Collaborate with influencers to create sponsored content that aligns with our brand's tone and style guide. Manage influencer relationships through regular communication, negotiations, and campaign execution. Monitor performance metrics using analytics tools to optimize future content creation.