Social Media Manager (Sports)

About The Opportunity

• Develop and execute an integrated social media strategy for sports properties: editorial calendar, content pillars, platform-specific tactics, and growth targets.
• Plan and produce high-performing content (video-first short-form, clips, carousels, stories) optimized for Instagram, X, Facebook, YouTube, and TikTok.
• Own community management and real-time match-day/social live coverage—respond to fans, moderate conversations, and scale engagement with timely creative.
• Drive audience growth and monetisation: collaborate on influencer/creator partnerships, branded content, and sponsored activations to meet campaign KPIs.
• Measure performance with data-driven insights: track KPIs (engagement, reach, CTR, growth), run A/B tests, and refine tactics to improve ROI.
• Coordinate with production, design, and commercial teams to ensure on-brand creative, smooth delivery, and compliant use of assets/rights.
  

Skills & Qualifications

Must-Have

• 3+ years managing social channels with demonstrable results in audience growth and engagement—preferably in sports, entertainment, or media.
• Proven track record producing video-first and short-form content (Reels/Shorts/TikTok); hands-on with basic editing and content repurposing workflows.
• Strong copywriting, community management skills and familiarity with platform analytics (native insights, Google Analytics or equivalent).
  

Preferred

• Experience executing live match-day coverage, influencer partnerships, or sponsorship activations in a sports context.
• Comfort with scheduling/management tools (Hootsuite, Sprout, Meta Business Suite) and basic paid social campaign knowledge.
• Degree or background in marketing, communications, journalism, or sports management is a plus.
  

• Collaborative, fast-paced sports-first environment with opportunities to work on live events and high-visibility campaigns.
• Clear career growth for high-performers: leadership exposure, cross-functional ownership, and budgets for creator partnerships and production.
• On-site role in India with competitive compensation, performance incentives, and resources for content production.
  

Location & Work Type: