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Description
Location: Rajkot Experience Required: Minimum 4โ5 years in Social Media Management Education Qualification: Graduate / Postgraduate โ Specialization in Digital Marketing, Mass Communication, or related fields is preferable. Must Have... Skills and Qualities of a Social Media & Brand Strategist: Minimum 4โ5 years of hands-on experience in managing social media for brands. Expertise in planning content calendars and digital growth strategies tailored to individual client needs. Proficient in running paid promotions across platforms like Meta (Facebook & Instagram), LinkedIn, and YouTube. Strong command over organic growth techniques, including trend-based content and audience engagement tactics. Deep understanding of platform algorithms, user behavior, and post-performance analytics. Capable of handling multiple client pages simultaneously with creativity and consistency. Skilled in tools like Meta Business Suite, Creator Studio, Google Analytics, and social scheduling tools (e.g., Buffer, Later). Strong visual communication and storytelling abilities with a flair for content aesthetics. Ability to stay updated with digital trends, reel formats, hashtag strategy, and influencer collaborations. Roles & Responsibilities Develop social media strategies to enhance online presence and community growth for clients. Create monthly content plans aligned with client goals and industry trends. Oversee the execution and publishing of content across Instagram, Facebook, LinkedIn, YouTube, etc. Monitor campaign performance, analyze reach, engagement, and lead metrics, and share insights. Run paid ad campaigns โ plan budgets, target audiences, optimize creatives, and track ROI. Engage with followers, manage DMs, comments, and build positive brand interaction. Track competitor activities and market trends to fine-tune strategy. Identify relevant influencers based on brand category, audience fit, and engagement Initiate and manage collaborations with influencers for brand promotions and campaign execution. Deliver monthly performance reports and present growth suggestions to clients. Show more Show less
