Social Media Manager

Skills

Social Media Manager

3+ years of experience

Key Responsibilities

• Develop and implement comprehensive social media strategies across multiple platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).
• Create, curate, and manage engaging content (text, image, video, and interactive formats) to grow brand presence.
• Monitor, analyze, and report on key social media metrics and optimize strategies based on performance.
• Run and manage paid ad campaigns on social media platforms to drive engagement and conversions.
• Stay updated with the latest trends, tools, and algorithm changes to keep our social media efforts effective.
• Engage with the online community by responding to comments, messages, and customer queries in a timely manner.
• Collaborate with designers, content creators, and marketing teams to maintain brand consistency.
• Conduct competitor analysis and market research to identify new opportunities.
• Implement and manage influencer collaborations and partnerships to enhance brand visibility.
  

• Minimum 3+ years of experience in Social Media Marketing.
• Proven expertise in managing social media campaigns, organic growth, and paid ads.
• Strong understanding of SEO, content marketing, and analytics tools (Google Analytics, Facebook Insights, etc.).
• Proficiency in using social media management tools like Hootsuite, Buffer, or Sprout Social.
• Experience in running A/B tests and optimizing campaigns for better performance.
• Excellent copywriting, creative thinking, and communication skills.
  

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
  

Preferred Qualifications:

• Experience in e-commerce, SaaS, or tech-related industries.
• Knowledge of basic graphic design and video editing tools (Canva, Adobe Suite, etc.).
• Certification in Facebook Blueprint, Google Ads, or related courses is a plus.