Social Media Manager

OLIVER

The Brandtech Group

Role:

Location:

What you will need to be great in this role:

Ownership of Social Marketing mandate overlooking social Go-To-Market strategy and influencer campaign management

• Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan.
• Developing Go To Market strategies for Shorts social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals
• Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly
• Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
• Inform and sometimes implement paid media to drive reach
• Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.

Develop strategies and plans around recruitment and optimization of influencers plans - Understanding the influencer and content creator eco system in India.

• Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences
• ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates
• Have good working relationships with influencer agencies , talent management agencies and content creator

Collaborate with colleagues marketing and business teams as well as the social teams across APAC and IN to align, inform and receive support to deliver social marketing plans.

• Great communication and presentation skills to represent the work well in forums with key stakeholders
• Great team player.

An experimentative and dynamic mindset

• Analyze successes, failures, learnings and way forward on initiatives and experiments and socialize the same with cross functional teams
• Continuous optimization of influencer plans based on feedback, learnings and results
• Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies
• Innovation: Ensuring brand’s social is a the crux of topicality in the Indian social media ecosystem

Minimum Qualification:

• BA/BS degree or equivalent experience

• Minimum 6-9 years of relevant experience

  in social media marketing and influencer marketing across agencies or client side
• Strong understanding of the KOF Short Format Video Ecosystem in India,SFV influencers, cutting edge social and marketing work in the market.
• Proficiency in project management and marketing execution across channels and markets
• Good record of creativity and data driven optimization, especially in social media marketing.
• Ability to work on multiple projects simultaneously in a fast paced dynamic environment, handle complex budgets and multiple campaigns.
• Excellent written and verbal communication skills.
• Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies.
• Experience in social analytics, knowledge of social media monitoring and listening tools
• Strong strategic thinking and comfortable with data backed decision making
• Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations.
• Proven team player, excellent interpersonal skills.
• Distinctive problem solving and analysis skills and innovative thinking for campaign roll out.

A LITTLE BIT ABOUT US:

OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.

The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.

OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.

OUR VALUES AND HOW TO LIVE THEM:

Ambition

Imagination

Inclusion –

Inspiration

Learning

Results

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.