Social Media Manager

Our Opportunity:

You will be responsible for planning and executing data-driven social media strategies that enhance brand presence, engagement, and lead generation. This role requires a deep understanding of audience behavior, content creation, campaign optimization, and analytics. You will collaborate with cross-functional teams to create content, manage paid campaigns, and build communities around our brand.

Work Timings:

• Time: 10:00 AM – 7:00 PM

Experience:

• 2–4 years

Location:

• Indore
• In-Office

Key Responsibilities:

• Design and implement comprehensive social media strategies that align with business objectives and brand positioning.
• Plan, launch, and optimize paid campaigns across Facebook, Instagram, LinkedIn, YouTube, and other platforms to ensure maximum reach, engagement, and conversion.
• Utilize advanced audience targeting methods, including “Lookalike Audiences,” to reach potential customers based on existing audience profiles and behaviors.
• Conduct in-depth audience research and segmentation to target users in specific cities, regions, or smaller geographic areas as per campaign goals.
• Work closely with content teams, designers, and videographers to create compelling visuals, videos, graphics, and written content that reflect brand identity.
• Monitor campaign performance, track key metrics such as impressions, clicks, engagement rates, conversions, and ROI, and provide actionable recommendations to improve outcomes.
• Collaborate with SEO teams to ensure content strategies, keywords, and backlink efforts complement paid campaigns for unified brand growth.
• Engage with followers, respond to queries, and build a loyal community through interactive content, polls, and feedback mechanisms.
• Stay abreast of platform updates, algorithm changes, competitor strategies, and industry trends to continuously refine and innovate campaign approaches.
• Partner with influencers, affiliates, and external vendors to amplify brand reach and credibility.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–4 years of experience managing social media campaigns, with proven expertise in paid advertising and brand building in education, real estate, or related sectors.
• In-depth knowledge of advanced targeting techniques, including “Lookalike Audiences,” custom audiences, and location-based targeting in cities, regions, or smaller localities.
• Proficiency in campaign setup, A/B testing, budget optimization, and conversion tracking on platforms like Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads.
• Experience in creating content calendars, drafting engaging posts, and designing creative assets to maintain brand consistency.
• Strong understanding of SEO principles — including keyword research, content optimization, and backlink strategies — and how to align them with paid campaigns for holistic growth.
• Skilled in using tools such as Meta Business Suite, Facebook Ads Manager, Canva, Hootsuite, Google Analytics, and other analytics platforms.
• Excellent communication, storytelling, and presentation abilities to translate data into strategic insights.
• Highly organized with the ability to manage multiple projects, meet deadlines, and adapt to shifting priorities.
• Self-motivated, proactive, and eager to learn in a fast-paced environment.

Good to Have:

• Certifications in Facebook Blueprint, Google Ads, or similar professional programs.
• Experience working with influencers and third-party collaborations.
• Familiarity with email marketing tools and CRM platforms for nurturing audience relationships.
• Knowledge of video production, editing tools, or graphic design software.

Why Work With Us:

• Lead brand-building efforts and have a direct impact on campaign performance.
• Collaborate with passionate professionals in a supportive and innovation-driven environment.
• Access to advanced tools and resources for campaign planning, execution, and optimization.
• Immediate joining with structured onboarding and clear goals to ensure success from the start.
• A role that balances creativity with data-driven decision-making, offering both strategic and hands-on experience.

If you are ready to take ownership, drive growth, and build lasting brand relationships through strategic social media efforts — we invite you to apply today and become an integral part of our team!