Social Media Manager

Hinch is searching for a dynamic and creative Social Media Manager who is passionate about storytelling, content creation, and digital engagement. This is a hands-on role for someone eager to be the creative face behind our brand, own our social channels, and help Hinch reach new heights through innovative content.

Key Responsibilities

• Channel Ownership: Manage the complete social media presence for Hinch—including Instagram, Facebook, LinkedIn, X (Twitter), and emerging platforms.
• Content Creation: Design and produce original content (short videos, reels, static posts, stories, and live sessions) tailored for each platform.
• On-Camera Presence: Act as the on-screen talent, featuring in videos and interactive content to build brand personality and trust.
• Creative Direction: Develop creative concepts and campaigns that align with Hinch’s mission and tone, driving audience engagement and reach.
• Community Engagement: Build and nurture an online community by responding to comments, direct messages, and engaging with followers’ content.
• Analytics & Optimization: Analyze content performance and audience insights to continually refine and optimize our social strategy.
• Collaboration: Partner with internal teams, designers, photographers, and external creators as needed to produce high-quality, on-brand content.

Who You Are

• Highly creative, with a passion for visual storytelling and social media trends.
• Confident and charismatic on camera, with acting or hosting experience strongly preferred.
• Skilled in shooting, editing, and designing engaging content across social channels.
• Experienced in managing end-to-end social media portfolios (portfolio/examples required).
• Data-driven, with the ability to interpret insights and adapt strategies accordingly.
• Self-starter, able to ideate and execute campaigns with minimal supervision.
• Up-to-date with the latest in digital trends, social algorithms, and platform innovations.

Bonus Points

• Experience with Home Interior Materials: Familiarity with home décor, furnishings, or interior materials is a big advantage. If you can create and communicate compelling content for the interiors space, we definitely want you on our team!
• Join Hinch and bring your unique energy to a brand on the rise—help us engage, entertain, and inspire our audience every day!

• CTC: ₹5 -6 LPA