Social Media Manager

Role Overview: The Social Media Manager will lead the digital presence of Gujarat’s technical education initiatives across platforms. The role focuses on strategy, content planning, publishing, and performance tracking to engage students, institutions, and industry stakeholders effectively. Key Responsibilities: Strategy & Planning: Design platform-wise content strategies to build awareness, engagement, and credibility. Content Oversight: Review, curate, and supervise content creation in collaboration with design and communication teams. Scheduling & Posting: Manage calendars and ensure timely, consistent publishing across all key platforms (LinkedIn, X, Facebook, Instagram, etc.). Analytics & Reporting: Monitor engagement metrics (reach, clicks, shares, comments) and generate actionable insights. Continuous Improvement: Recommend and implement improvements based on content performance, trends, and stakeholder feedback. Qualifications & Skills: Educational Qualification: Bachelor’s or Master’s degree in Mass Communication or Marketing. Experience: Minimum 2 years managing social media or digital campaigns. Proficient in content writing, performance tracking, and digital tools (e.g., Meta Business Suite, Buffer, Canva). Strong written and verbal communication in English; fluency in Hindi and Gujarati preferred. Analytical mindset and creative thinking to optimize engagement.