Social Media Manager

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About DROPZ

DROPZ is India's first true limited-edition platform, a culture-forward destination where every product drop is rare, intentional, and never restocked. We aren't just building a brand; we're building a platform that curates stories through exclusive in-house drops, creator collaborations, and collectible releases across fashion, lifestyle, and beyond. Every drop is a moment, but the platform is the big picture and our brand must ignite cultural hype.

We’re looking for a Social Media Manager to lead DROPZ’s presence across platforms like Instagram, Reddit, Twitter, LinkedIn, YouTube, Discord, and more. You’ll craft engaging content strategies, drive community growth, and make every drop a viral moment for Gen Z and millennial audiences.

What You’ll Do

• Shape Social Media Strategy: Develop and execute a platform-specific content strategy for Instagram, Reddit, Twitter, LinkedIn, YouTube, Discord, and other relevant channels to amplify DROPZ’s bold, hype-driven identity.
• Drive Content Execution: Publish posts/stories/reels, and community-driven content, ensuring alignment with DROPZ’s vibrant aesthetic and campaign goals.
• Build Community Engagement: Foster DROPZ’s community by engaging with followers, responding to comments/DMs, and building hype through interactive posts and Discord events.
• Collaborate with Creative Teams: Work with the Creative Lead, Social Media Designer, and Content Writers to ensure cohesive, on-brand visuals and copy.
• Coordinate Campaign Rollouts: Support pre-launch teasers, drop announcements, and post-launch engagement, collaborating with the growth team’s Partnership Manager for influencer collabs.
• Analyze & Optimize Performance: Use analytics tools to track engagement, follower growth, and campaign performance, refining strategies for maximum impact.
• Stay Trend-Aware: Monitor social media trends, platform algorithms, and cultural shifts to keep DROPZ’s presence fresh, relevant, and ahead of the curve.
• Support Production Coordination: Collaborate with the Creative Lead to ensure timely delivery of social media visuals and videos, aligning with campaign schedules.

Who You Are

• A social media manager with experience managing brand accounts (agency or startup background preferred).
• A digital native with deep knowledge of Instagram, Twitter, LinkedIn, YouTube, Discord, and emerging platforms, tailored to Gen Z and millennial audiences.
• Skilled in analytics tools to drive data-informed strategies.
• Collaborative, working seamlessly with designers, writers, and production teams to deliver cohesive campaigns.
• Culturally tuned-in, with a strong sense of fashion, lifestyle, and hype-driven trends, backed by a portfolio of successful social media campaigns.
• Organized and fast-paced, thriving in a dynamic environment with high-volume content demands.
• Creative and strategic, able to turn drop moments into viral cultural phenomena.

What We Offer

• A pivotal role in shaping DROPZ’s social media presence and cultural impact as India’s first limited-edition platform.
• Creative freedom to craft bold, engaging content strategies alongside a structured environment to grow your skills.
• The chance to build a vibrant community for a fast-growing startup with high cultural stakes.