Social Media Manager

Job Title: Social Media Manager – Retail Garment StoreLocation: [Insert City / Store Name]Reports To: Marketing Head / Store OwnerType: Full-time / On-site Role Overview

The Social Media Manager will be responsible for building and maintaining the store’s digital presence across all social platforms. The role involves creating engaging content, driving traffic to the store, boosting sales through online campaigns, and enhancing brand identity within the fashion and retail industry.

Key Responsibilities1. Content Creation & Strategy

• Develop and execute monthly social media calendars aligned with store promotions, new arrivals, and festive sales.
• Create and oversee visual and written content — photoshoots, reels, stories, posts, and live sessions.
• Collaborate with photographers, models, and designers to ensure consistent branding and high-quality visuals.
• Maintain a consistent brand voice reflecting the store’s style, audience, and values.

2. Platform Management

• Manage all major platforms: Instagram, Facebook, WhatsApp Business, YouTube, and Google My Business.
• Respond to DMs, comments, and reviews promptly to maintain positive customer engagement.
• Plan and execute paid promotions / boosted posts for sales campaigns and product launches.

3. Engagement & Community Building

• Build and engage with an online community of customers, influencers, and local audiences.
• Collaborate with fashion influencers and stylists for partnerships, giveaways, and store events.
• Run interactive campaigns (polls, contests, styling tips, live try-ons, etc.).

4. Analytics & Reporting

• Track key metrics (follower growth, reach, engagement rate, conversions).
• Prepare monthly performance reports and optimize future campaigns based on data.
• Stay updated on current fashion, retail, and social media trends.

5. Event & Promotion Coordination

• Cover in-store events such as fashion launches, anniversary celebrations, or seasonal sales.
• Coordinate digital promotions around major retail periods (Diwali, Eid, Christmas, etc.).
• Collaborate with the visual merchandising and marketing team for cross-channel consistency.

Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Fashion Management, or related field.
• 2–5 years of experience in social media management, preferably in fashion or retail.
• Proficiency in tools like Canva, Meta Business Suite, Instagram Insights, and Google Analytics.
• Strong eye for fashion aesthetics, photography, and storytelling.
• Excellent communication and copywriting skills.
• Ability to multitask, meet deadlines, and work with minimal supervision.

Personality Traits

• Trend-conscious and creative.
• Customer-focused and approachable.
• Strong sense of ownership and initiative.
• Collaborative team player who enjoys working in a dynamic retail environment.

Compensation

• Competitive salary based on experience.
• Performance-based incentives.
• Employee discounts on store merchandise.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Education:

• Diploma (Required)

Experience:

• Social media management: 2 years (Required)
• Facebook Advertising: 2 years (Required)
• Adobe Photoshop: 3 years (Preferred)
• CorelDraw: 2 years (Preferred)
• Google Analytics: 2 years (Preferred)
• total work: 4 years (Required)

Work Location: In person