Social Media Executive

Job Overview: The Social Media Executive will be responsible for developing and implementing social media strategies to enhance brand awareness, engagement, and conversion. This role requires a creative individual with strong communication skills and a passion for digital marketing. The Social Media Executive will manage all social media channels, campaigns, and content to sustain an engaging audience experience and to increase audience satisfaction. Key Responsibilities: 1. **Strategy Development:**   - Develop, implement, and manage social media strategies.   - Align social media strategies with business goals and objectives. 2. **Content Creation:**   - Create and curate engaging and high-quality content for social media platforms.   - Collaborate with designers to ensure content is informative and appealing.   - Write and edit posts, improving audience engagement and optimizing for SEO. 3. **Social Media Management:**   - Manage and oversee social media platforms including Facebook, Twitter, Instagram, LinkedIn, and others.   - Monitor user engagement and suggest content optimization.   - Respond to queries and engage with followers in a timely manner. 4. **Campaign Management:**   - Plan and execute social media campaigns to drive engagement, leads, and sales.   - Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights. 5. **Community Engagement:**   - Foster and grow an active and engaging online community.   - Manage community interactions, ensuring positive engagement and handling any negative feedback professionally. 6. **Trend Monitoring:**   - Stay up-to-date with current technologies and trends in social media, design tools, and applications.   - Provide recommendations for improvements and best practices. 7. **Collaboration:**   - Work with marketing, PR, and communications teams to ensure brand consistency.   - Coordinate with influencers and manage influencer marketing initiatives. 8. **Analytics and Reporting:**   - Analyze competitor activity and industry trends.   - Generate weekly and monthly reports on social media performance. Qualifications: - Bachelor’s degree in Marketing, Communications, or a related field. - Proven work experience as a Social Media Executive or similar role. - Solid knowledge of SEO, keyword research, and Google Analytics. - Proficient in social media management tools (e.g., Hootsuite, Buffer). - Excellent written and verbal communication skills. - Creativity and ability to think outside the box. - Ability to work collaboratively within a team and independently. Preferred Skills: - Experience with graphic design tools (e.g., Adobe Photoshop, Canva). - Knowledge of online marketing channels. - Familiarity with web design and publishing. - Experience with paid social media campaigns.