Social Media Executive

1 years

1 - 2 Lacs

Posted:1 hour ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

To create, manage, and grow the brand presence of Jaag Medical & Surgicals across Instagram, Facebook, and Google, while driving walk-ins, OTC sales, and enquiries through consistent content and engagement.

Responsibilities

1. Content Creation

  • Plan monthly content calendar
  • Shoot daily clinic & pharmacy content:
  • Treatments, machines, procedures
  • Doctor videos
  • Pharmacy product highlights
  • Before-after (with permission)
  • Create reels, stories, and posts using Canva/CapCut
  • Ensure brand quality and creativity in every post

2. Social Media Management

  • Post content daily on Instagram & Facebook
  • Respond to comments, DMs, enquiries within 30 minutes
  • Manage Google My Business updates & reviews
  • Maintain strong engagement and community interaction

3. Performance Marketing

  • Run and monitor basic Meta Ads for:
  • Walk-ins
  • Consultation bookings
  • Pharmacy product promotions
  • Track daily CPL, leads, budget usage

4. Coordination

  • Work closely with doctors, clinic staff, and pharmacy team
  • Coordinate with mall marketing team for:
  • Events
  • Visibility opportunities
  • Free promotions
  • Help set up mall stalls or kiosks for lead generation

Reporting & Analytics

  • Weekly reports on:
  • Follower growth
  • Engagement
  • Reach
  • Leads generated
  • Walk-ins from social media
  • Suggest improvements to increase results

Required Skills

  • Strong understanding of Instagram & Facebook
  • Good photography / videography skills
  • Reels editing (CapCut, VN, or InShot)
  • Canva design skills
  • Good communication in English + Malayalam
  • Creative mindset + attention to detail

Preferred Qualification

  • 1–3 years of experience in social media
  • Experience in clinic / salon / spa / wellness / retail — added advantage
  • Freshers with strong content skills also considered

KPIs

  • Consistent posting: 25–30 posts/reels per month
  • Leads from ads: 200–300/month
  • Increase walk-ins by 10–20%
  • Monthly follower growth: 500–2000
  • Improve pharmacy OTC sales via content

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

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