Job
Description
Content Creation: Develop and curate platform-specific content (posts, videos, stories) aligned with brand voice. Campaign Management: Plan, execute, and optimize organic and paid social media campaigns (e.g., Instagram Ads, Facebook Ads). Audience Engagement: Respond to comments, messages, and queries to build community and brand loyalty. Analytics & Reporting: Track performance metrics (e.g., engagement, reach) using tools like Meta Analytics or Hootsuite and provide optimization insights. Strategy Development: Create strategies to boost visibility based on platform algorithms and trends. Collaboration: Work with marketing, design, and content teams for cohesive campaigns. Trend Monitoring: Stay updated on social media trends and algorithms to keep strategies relevant. Required Skills Proficiency in social media platforms (Instagram, Facebook, LinkedIn, Twitter) and tools (Canva, Buffer, Hootsuite). Strong content creation (copywriting, graphic design, video editing) and audience engagement skills. Knowledge of social media algorithms and ad platforms (e.g., Meta Ads Manager). Analytical skills to interpret metrics and optimize campaigns. Creativity, communication, and time management. Qualifications Bachelor’s degree in marketing, communications, or related field (preferred). 2+ years of experience in social media marketing. Certifications (e.g., Meta Blueprint, HubSpot Social Media) are a plus.
