Social Media Executive

Social Media Executive

Location: Chandigarh

Compensation: As per industry standards

Partners Advertising Private Limited is inviting applications from interested and qualified candidates for the position of Social Media Executive to administer the social media accounts of multiple clients.

Key Responsibilities

* Designing, implementing and monitoring social media strategy and execution for multiple clients, in line with the organization’s objectives and specific needs

* Ideating and writing creative content, as per latest trends in digital media that can go viral, for social media handles of multiple clients

* Oversee day-to-day and overall management of assigned social media handles, including content, scheduling posts, monitoring comments and messages and engaging with audience

* Coordinating and collaborating with the creative design team and other internal teams and providing creative ideation inputs for visuals

* Managing the online community of clients and maintain a positive relationship with followers, responding timely to comment and messages and promoting positive interactions for brands

* Planning and executing social media advertising campaigns to promote products, services, events, or brand awareness, leveraging paid advertising tools and targeting options to reach specific audiences.

* Monitoring social media channels and track key performance metrics, such as reach, engagement, conversion rates, and ROI.

* Managing social media advertising budgets effectively, allocating resources efficiently to maximize ROI and achieve campaign objectives within budgetary constraints.

* Monitoring conversations and trends related to the brand or industry on social media platforms. Gather feedback, identify opportunities, and address customer concerns or issues proactively.

* Conducting social listening for pitches to new clients

* Assisting with influencer marketing strategies by identifying, suggesting and collaborating with influencers, brand advocates, and strategic partners to amplify reach, increase brand visibility, and drive engagement on social media.

* Ensuring consistent brand messaging, voice, and tone across all social media channels. Protect the brand's reputation and manage any potential crises or negative publicity effectively.

* Researching and staying up to date with latest trends, content ideas and updates on social media and staying up to date with trends and news

* Managing the social media handles of Partners Advertising Pvt. Ltd.

* Generating social media analytical reports and guiding social media strategy accordingly for multiple clients

* Using analytics tools to analyze data, derive insights, and optimize campaigns for better results.

* Preparing regular reports and presentations summarizing social media performance, highlighting key insights, successes, and areas for improvement. Presenting findings to clients or internal stakeholders as needed.

Skills & Qualifications

* Bachelor’s degree in marketing, communications, journalism, advertising, mass media or any aligned subject

* Minimum 1-2 years of relevant work experience in the social media, digital marketing and communications field

* Fluent in English and Hindi languages with advance written and oral communications skills

* Ability to proofread content for public postings.

* Ability to plan and execute social media campaigns, engaging content as per client and the target audience

* Advanced-level understanding of social media tools, analytics and reporting

* The capacity to generate innovative ideas for social media campaigns, content strategies, and visual assets to capture audience attention and drive engagement.

* Understanding of digital marketing principles, including SEO, SEM, email marketing, and content marketing, to integrate social media efforts with broader marketing initiatives.

* Ability to engage with the audience, respond to comments and messages, foster positive relationships, and manage online communities effectively.

* Proficiency in using social media analytics tools to track performance metrics, interpret data, and derive insights to optimize campaigns and achieve marketing objectives.

Job Types: Full-time, Permanent

Pay: From ₹20,000.00 per month

Benefits:

• Leave encashment
• Paid sick time

Work Location: In person

Expected Start Date: 15/04/2025