Social Media Executive

Job Summary

We are looking for a dynamic and creative Social Media Executive to join the HealthSy Marketing Team. The ideal candidate should have a strong understanding of social media platforms and trends, coupled with excellent copy writing skills to create compelling and brand-aligned content. This role requires a combination of strategy, creativity, and execution to build engagement and strengthen HealthSy’s digital presence.

Key Responsibilities:

1. Social Media Management & Strategy

• Plan, implement, and manage social media calendars across platforms (Instagram, LinkedIn, YouTube, etc.).
• Align content with brand guidelines and campaign goals.
• Identify platform-specific strategies to increase reach, engagement, and follower growth.

2. Copywriting & Content Creation

• Craft clear, concise, and engaging copy for social media posts, ads, captions, and campaign content.
• Write compelling headlines, taglines, and shortform content for promotions, brand campaigns, and healthcare awareness posts.
• Proofread and edit copy to ensure consistent tone, grammar, and messaging.

3. Visual Content Collaboration

• Work closely with graphic designers and video editors to develop creatives that complement your copy.
• Brainstorm new content formats like carousels, reels, polls, and stories.

4. Community Engagement

• Monitor social media accounts for comments, DMs, and mentions; respond in a timely and professional manner.
• Engage with followers to build community and brand loyalty.
• Maintain a consistent voice across all interactions.

5. Paid Campaign Support

• Assist in writing ad copy for paid promotions.
• Collaborate with the performance marketing team to test ad content and optimize CTR and engagement.

6. Analytics & Reporting

• Track content performance using insights and analytics tools (Meta Business Suite, LinkedIn Analytics, etc.).
• Prepare monthly reports on engagement, growth, and campaign performance.
• Use data to suggest improvements and future content ideas.

7. Trend Monitoring & Innovation

• Stay updated with platform updates, viral trends, and competitor activity.
• Experiment with new formats and features (memes, threads, polls, challenges, etc.) to drive innovation.

Requirements & Skill

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 1 to 2 years of relevant experience in social media management and content writing.
• Strong written and verbal communication skills in English.
• Proven ability to write engaging, error-free copy tailored to diverse platforms and audiences.
• Sound knowledge of major social media platforms (Instagram, LinkedIn, YouTube) and their content styles.
• Basic understanding of digital marketing metrics, especially CTR, engagement rate, and reach.
• Familiarity with content collaboration tools like Canva, Figma, or basic Adobe tools.
• Hands-on experience with social media scheduling and analytics tools (Meta Business Suite, Buffer, Hootsuite, etc.).
• Ability to manage multiple projects, meet deadlines, and adapt to a fast-paced, creative environment.
• A keen eye for detail, trends, and audience behavior, with a passion for storytelling and brand-building.

Job Types: Full-time, Permanent

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Social media management: 1 year (Required)

Work Location: In person