Social Media Executive

Company Description

CWL Technology Private Limited is a globally recognized web designing and development company based in India, known for delivering result-oriented and innovative IT solutions. Specializing in creating responsive and customized websites, mobile applications, and e-commerce platforms, the company is committed to providing exceptional services tailored to clients' unique needs. With a focus on transparency and client satisfaction, CWL Technology ensures deadlines are met with precision and perfection. Their services include web and mobile app development, SEO, ERP solutions, and server management, all managed by a team of experienced professionals.

Role Description

This is a full-time on-site role for a Social Media Executive based in Noida. The Social Media Executive will be responsible for planning and executing social media strategies, managing social media accounts, creating and scheduling posts, engaging with online audiences, and monitoring performance metrics. The role requires effective collaboration with internal teams to drive brand awareness and improve online presence while aligning with company goals and objectives.

1. Social

    

   Media

    

   Strategy

    :

• Develop, implement, and manage the social media strategy across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to align with business goals.
• Monitor and analyze social media trends and competitor activities to inform strategy and content creation.

Content

• Create compelling and visually appealing content (graphics, videos, and written posts) that aligns with the brands voice and marketing objectives.
• Collaborate with the marketing team to develop content calendars and ensure timely posting of content.

Community

• Engage with followers and customers on social media platforms, responding to comments, messages, and inquiries in a timely and professional manner.
• Foster a positive online community by encouraging user-generated content and facilitating discussions.

Campaign

• Plan and execute social media campaigns to promote products, services, and brand initiatives, ensuring alignment with overall marketing strategies.
• Track and analyze campaign performance, adjusting strategies based on insights and feedback.

Analytics

• Monitor social media metrics and analytics to assess the effectiveness of campaigns and overall engagement.
• Prepare regular reports on social media performance, providing insights and recommendations for improvement.

Collaboration

• Work closely with the marketing and creative teams to ensure consistency in messaging and branding across all platforms.
• Coordinate with external agencies or freelancers for specialized content creation or campaign execution as needed

Trend

• Stay up-to-date with the latest social media trends, tools, and best practices to ensure the brand remains competitive and relevant.
• Research and analyze competitors’ social media strategies to identify opportunities for growth and differentiation.

  Role & responsibilities

Role:

Social Media Marketing Executive

Industry Type:

IT Service

Department:

Digital Marketing & Communication

Employment Type:

Full Time, Permanent

Role Category:

Digital Marketing

Education

UG:

Graduation with social media skills