Social media executive

0 years

0 Lacs

Posted:23 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Roles & Responsibilities of a Social Media Executive
  1. Content Planning & Creation

  2. Plan, create, and execute engaging content including posts, reels, stories, carousels, and captions aligned with the brand’s voice and marketing goals.
  3. Content Calendar Management

  4. Create, maintain, and execute a monthly content calendar covering daily posts, campaigns, festivals, offers, and brand activities; ensure timely approvals and publishing.
  5. Social Media Management

  6. Manage day-to-day operations of social media platforms such as Instagram, Facebook, LinkedIn, and other relevant channels, ensuring consistency and quality.
  7. Community Engagement

  8. Monitor and respond to comments, DMs, mentions, and reviews promptly to build a strong and positive online community.
  9. Coordination with Creative & Marketing Teams

  10. Work closely with designers, videographers, influencers, and marketing teams to plan, produce, and execute content and campaigns effectively.
  11. Trend Monitoring & Execution

  12. Stay updated with social media trends, viral formats, audio, hashtags, and platform updates, and creatively adapt them for the brand.
  13. Performance Tracking & Analytics

  14. Track reach, engagement, follower growth, and content performance; prepare regular reports and suggest data-driven improvements.
  15. Campaign & Promotion Support

  16. Support digital marketing campaigns, store launches, festive promotions, influencer collaborations, and brand activations.
  17. Brand Reputation Management

  18. Ensure all communication reflects the brand’s tone and values; handle feedback or negative comments professionally and escalate when required.
  19. Basic Paid Promotion Coordination

  20. Assist with boosting posts, coordinating paid ads, and supporting performance marketing activities.
  21. Documentation & Reporting

  22. Maintain records of content, calendars, approvals, creatives, and performance reports for smooth workflow and future reference.


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