social media executive

Social Media Management

• Develop, implement, and manage social media strategies to increase brand visibility and engagement.
• Create, schedule, and publish content (posts, reels, videos, stories, graphics) across multiple platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Monitor daily activities on social channels, respond to comments/messages, and build community engagement.
• Plan and execute paid advertising campaigns on social platforms to drive reach and conversions.
• Manage influencer outreach and partnerships to strengthen brand presence.
• Track, measure, and report performance of campaigns using analytics tools, with recommendations for improvement.

Content & Creative Coordination

• Work with the creative and marketing teams to develop engaging, brand-aligned content.
• Ensure consistency in brand tone, messaging, and aesthetics across all platforms.
• Identify trends, memes, and viral opportunities to create timely and relatable content.

Research & Development (R&D)

• Conduct competitor analysis to benchmark performance and identify gaps/opportunities.
• Research industry trends, audience preferences, and emerging social media platforms/features.
• Test new content formats, posting strategies, and tools to improve engagement and efficiency.
• Gather insights from data and customer behavior to recommend innovative content ideas.
• Research potential collaborations, partnerships, and campaigns that align with brand goals.
• Stay updated on best practices, algorithms, and evolving digital marketing technologies.