social media executive

Job Overview
We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will have a passion for social media and a deep understanding of digital marketing strategies. This role involves developing engaging content, managing social media platforms, and analyzing performance metrics to enhance our online presence and brand awareness.

Duties

• Create, curate, and manage published content across various social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Develop and implement effective social media marketing strategies to increase brand visibility and engagement.
• Conduct SEO and keyword research to optimize content for search engines.
• Utilize tools such as Hootsuite, Buffer, and Google Analytics to schedule posts, track performance, and analyze audience engagement.
• Engage in social listening to monitor brand mentions and industry trends, responding appropriately to customer inquiries and feedback.
• Collaborate with graphic designers to create visually appealing graphics using Adobe Photoshop and Adobe Illustrator.
• Produce high-quality content including blog posts, videos, and photography that aligns with branding guidelines.
• Manage Facebook Advertising campaigns to drive traffic and conversions for e-commerce initiatives.
• Maintain relationships with influencers and partners for public relations opportunities.
• Proofread all content before publication to ensure accuracy and adherence to brand voice.
• Analyze web analytics data to inform future content strategies and improve overall performance.

Qualifications

• Proven experience in social media management or digital marketing with a strong portfolio of successful campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks.
• Familiarity with social media management tools such as Hootsuite, Buffer, or similar applications.
• Strong understanding of SEO principles, keyword research techniques, and web analytics tools such as Google Analytics.
• Excellent communication skills with the ability to engage audiences effectively through various channels.
• Experience in content creation that includes writing, editing, video editing, and photography skills is highly desirable.
• Knowledge of branding principles and public relations strategies is a plus.
• Strong relationship management skills with the ability to work collaboratively within a team environment. If you are passionate about leveraging social media to tell compelling stories and drive engagement while staying ahead of industry trends, we encourage you to apply for this exciting opportunity!

Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.00 per month