Social Media Executive

Job Summary:

We are seeking a creative and driven Social Media Assistant with 2-4 years of relevant experience to build and enhance our brand's presence across social platforms. You will play a pivotal role in shaping our online identity by creating engaging, high-quality content, managing advertising campaigns, and fostering a vibrant online community. This role is perfect for a social media enthusiast with a knack for storytelling, a creative mindset, and an understanding of current digital trends.

Key Responsibilities:

• Platform Expertise: Utilize a strong knowledge of leading social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to develop brand focused content and promotional strategies.
• Content Creation: Plan, design, and deliver original content and campaigns that align with brand goals, including occasion based and engagement focused initiatives.
• Influencer Partnerships: Build relationships with relevant influencers to amplify our reach and brand credibility across social media.
• Community Management: Engage with our online community by responding to comments, messages, and mentions to build trust and foster loyalty.
• Ad Management: Run targeted ad campaigns on various social platforms to increase brand visibility and engagement.
• Social Media Calendar: Develop a monthly content calendar, ensuring consistent posting and timely updates across all channels.
• Reels and Video Content: Create 4- 6 engaging reels per month using trending audio to keep our content relevant and appealing.
• Trend Analysis: Stay updated on digital marketing and social media trends, implementing new ideas to enhance engagement and drive traffic.
• Analytics and Optimization: Use social media management tools and analytics platforms to monitor campaign success, and suggest improvements based on performance data.

Required Skills and Competencies:

• Proven Social Media Experience: Previous experience in social media marketing, including post scheduling, creative curation, and campaign management.
• Strong Organizational Skills: Ability to juggle multiple projects and meet deadlines in a fast paced environment.
• Creativity: A creative thinker who can bring innovative ideas to the table to enhance brand presence.
• Tech Savvy: Proficiency in social media tools, analytics platforms, and, ideally, familiarity with video editing and videography.
• SEO and Digital Knowledge: Basic knowledge of SEO and digital marketing strategies to maximize online visibility.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Up to date with the latest social media trends, technologies, and best practices.
• Strong communication skills and a creative mindset.
• Experience with Adobe Photoshop or Canva is a plus.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Provident Fund

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

License/Certification:

• Digital marketing (Preferred)

Work Location: In person