Social Media Executive

Key Responsibilities: Develop, implement, and manage social media strategy aligned with business goals. Create and publish high-quality, engaging content across platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube). Monitor SEO and user engagement and suggest content optimization. Manage and oversee social media accounts and content calendar. Collaborate with designers, copywriters, and marketing team to ensure consistent brand messaging. Engage with followers, respond to queries in a timely manner, and monitor customer reviews. Track and report on KPIs and performance metrics using analytics tools (e.g., Google Analytics, Meta Business Suite). Stay up-to-date with the latest social media trends, tools, and best practices. Plan and execute paid social media campaigns in collaboration with the digital advertising team. Coordinate with influencers and partners to execute campaigns and collaborations. Requirements: Proven experience as a Social Media Manager or similar role. Strong understanding of social media platforms, analytics, and content strategies. Excellent written and verbal communication skills. Creative thinking and attention to detail. Ability to manage multiple projects in a fast-paced environment. Experience with social media management and scheduling tools (e.g., Hootsuite, Buffer, Sprout Social). Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus. Bachelor's degree in Marketing, Communications, or a related field (preferred but not required). Preferred Qualifications: Experience with paid social media advertising and budget management. Familiarity with influencer marketing and community building. Video content creation or editing skills. Job Type: Full-time Pay: ₹20,000.00 - ₹25,000.00 per month Schedule: Day shift Work Location: In person